Mayor Promotes Taipei’s MICE Industry at Direct Sales Company Banquet
Taipei Mayor Hau Lung-bin attended the 2010 Perfect International Business Convention’s gala dinner at the Nangang Exhibition Hall on July 19. The event was organized by Perfect China Corporation – China’s second largest direct sales company – to celebrate the establishment of its Taiwan chapter; the banquet is also part of the incentive program for outstanding employees.
Speaking to the audience, Hau introduced Taipei as a city with friendly residents and safe environment. The city also also offers individuals who want to indulge themselves in shopping activities great convenience. Describing Taipei as a center of creativity and top food, Hau hopes that everyone in the audience will have a good time during their stay.
He also thanked the employees of Perfect China for their purchase of hand-made soaps from the Syin-Lu Welfare Foundation. The NT$3 million deal is the biggest order received by the charity group this year. The members’ generosity helps children with disabilities and sets another example of selfless love. The mayor presented a gift to the representatives of the company in recognition of their act of charity.
Between July 18 and 19, approximately 5,200 Perfect China Corporation staff members hailing from 7 countries/territories arrived in Taiwan to attend business workshops and banquets. The incentive plan stands testimony to Taipei’s capabilities in hosting large-scale events and travel program organized by international corporations.
The Department of Information and Tourism pointed out that the development of MICE (meeting, incentive, convention and exhibition) industry helps boost the City’s overall economic environment. In light of the expected profits generated by the MICE industry, city agencies work closely together to attract international customers; the results have been impressive.
According to the latest surveys by the International Congress and Convention Association (ICCA) which ranks countries and cities by the number of meetings organized annually, Taipei City saw significant progress, rising from 32nd place in 2008 to 25th place in 2009. Among Asian cities, Taipei City’s ranking jumped from 9th in 2008 to 7th in 2009, outshining Tokyo and Shanghai.

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