Research, Development and Evaluation Commission

The Taipei Lantern Festival (hereinafter referred to as “the Festival”) was held in the west side of Taipei this year (2017). It was the first time for the west side to be the venue of the Festival. In order to have an understanding of Taipei citizens’ opinions about the 2017 Festival, the Research, Development and Evaluation Commission conducted a survey in February. The result shows that 83% of the respondents knew the venue of the Festival was changed to the west side; 55% liked the main display-Wonder Chick Family; and 59% agreed the arrangement of the 2017 Festival is more innovative than that in the past.
Among the 974 respondents who knew about the Festival, 26% physically visited the Festival; 48% was satisfied with the event, while 12% was not. In regard to the satisfying reasons, 31% chose the creative main display, 25% for the venue change, and 17% for the overall arrangement; for those who was not happy with the Festival, 41% blamed the venue was too small, 31% thought it was the traffic congestion, and 23% for the poor planning of the exhibition routes.
For the 252 respondents who physically visited the Festival, 77% was satisfied with it, while 17% was not. In addition, approximately 70% came to the Festival by public transportation (52% took the MRT, 15% by bus); 66% was satisfied with the traffic condition; and 66% also shopped in the area when visited the lantern festival.
The poll also reveals that 62% of the respondents agreed the Festival help the development of the west side; and, 45% supported to have the Festival in the west side of the city in the future.
The poll is based on telephone interview conducted in the evenings on February 20-22, 2017, interviewing 1,172 people living in Taipei and aged 18 or older. The telephone numbers are randomly selected from residential numbers in Taipei City. The margin of sampling error is ±2.86% with a 95% confidence level.