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The Results of August Opinion Poll regarding Arts and Cultural Events and Knowledge Economy

Research, Development and Evaluation Commission, Taipei City Government conducted a poll in August (hereinafter referred to as “the August 2019 Poll” to learn about people’s opinions on arts events, cultural events and the knowledge economy. The results are as follows.
【Arts events & knowledge economy】
Over the past year, 34% of the respondents visited exhibitions at least once; 26% went to one or more concerts; 19% for performing arts such as a play, dance, etc.; and 25% for speeches. For book purchases, 51% (571 respondents) bought one or more books with an average of 5.42 books. 52% of them usually buy books from physical bookstores, while 46% do so online. It shows that the sales of physical bookstores and that of online bookstores are about the same.
【Cultural events】
18% of the respondents know about Culture Express, the monthly programme pamphlet Taipei City Government publishes to introduce arts and culture events in Taipei City. Among the 202 respondents who know about the pamphlet, 54% had read about it, and 18% it has an online version. Given multiple answer questions with hints, 78% know at least one of the events held by Taipei City Government. It is also found the younger or more educated the respondents are, the higher their awareness of the events. For those who heard about at least one event, 20% participated in one or more of the events. The top three events known to them are Taipei Film Festival (65%), Taipei Arts Festival (53%) and Taipei Children’s Arts Festival (54%).
In regard to the promotion of the arts events, 44% of the respondents are satisfied, 16% are not, and 39% have no opinions or do not know. Those who know or participated in at least one event give higher satisfaction rating at 53% and 73% respectively. In addition, the top three reasons that the 180 respondents are dissatisfied are “not enough promotion efforts” (75%), “low event awareness” (43%), and “not to the taste of the public” (11%).
As to the participation of all respondents, about 15% attended at least one large-scale cultural event of Taipei City.
【Continued efforts to enhance the participation of arts and cultural events】
A similar poll regarding arts and cultural events and knowledge economy was conducted in September 2014. In comparison with the 2014 poll results, the participation in exhibitions, concerts, etc. shown in the August 2019 Poll drops by 10%-20%, which exceeds the margin of errors. 
The research having the result closest to the August 2019 Poll is “The Research and Statistics by the Ministry of Culture.” It indicates that about 25.7% of Taiwanese people purchased printed books between January and October 2018. Additionally, for people living in Northern Taiwan, 27.4% attended one or more performing arts events, 28.6 for musical events, and 39.7% for visual arts events. The result of the August 2019 Poll is very similar to that of the aforementioned research by the Ministry of Culture. The reasons are to be studied.
In 3 years, the construction of the Taipei Pop Music Center and Taipei Performing Arts Center will be completed. In addition, Taipei City Government has introduced Nuit Blanche to Taipei and continues to hold the literature festivals, film festivals, arts festivals, music festivals, etc. Research, Development and Evaluation Commission will keep watching the participation of arts and cultural events and provide assistances for related departments to enhance the capability for arts and cultural development     
The August 2019 poll is based on telephone interviews conducted in the evenings of August 27-29, 2019, interviewing 1,119 people living in Taipei and aged 18 or older. 744 people refused to participate. The telephone numbers are randomly selected from residential numbers in Taipei City. The margin of sampling error is ±2.93% with a 95% confidence level. The responses are weighted by age, gender and household registrations.